September 29, 2015

How I got a sales job without a marketing degree or experience

After an engineering degree, it’s common for students to get engineering jobs that mostly involve highly technical responsibilities. The front-office roles (like sales and marketing) are […]
November 3, 2015

How Marketing works in any company or business

Have you ever wondered why when you visit a website, an info booth or simply register for a free webinar/seminar, you’re somehow made to give your […]
May 24, 2016

How I got into a Brand Management Career in India

Akshay Vasan, Digital Marketing Specialist (MENA Region) Landmark Group talks about how he got into a brand management career and what it means to be a […]
November 10, 2016

What is Digital Marketing?

A for Apple, M for Mobile! It’s a warm afternoon in Dubai, at least it seems so as I gaze out of my window to see […]
March 9, 2017

20 Common Brand Management interview questions and answers

It works the same for all of us! Whether it’s a fresher at his campus interviews or a slightly experienced lad trying to make that big […]
May 9, 2017

How to manage a sales team effectively

We’ve all seen jaw-dropping pep talks from sales managers in movies like Wolf of Wall Street or Boiler Room. The motivational quotes, the promises of a […]
March 6, 2018

Product Placements in Bollywood movies

Do you really think Phunsukh Wangdu (Aamir Khan, 3 Idiots climax scene) receiving a call in the resplendent Pangong Lake in Leh with a ringtone that […]
July 30, 2019

Marketing to Millennials: Strategies, examples, tactics and trends

We need to get this right, we totally do! Are millennials by definition those just born between 1981-96, or a cohort of progressive, ambitious, selectively lazy […]