July 30, 2019

Marketing to Millennials: Strategies, examples, tactics and trends

We need to get this right, we totally do! Are millennials by definition those just born between 1981-96, or a cohort of progressive, ambitious, selectively lazy […]
March 6, 2018

Product Placements in Bollywood movies

Do you really think Phunsukh Wangdu (Aamir Khan, 3 Idiots climax scene) receiving a call in the resplendent Pangong Lake in Leh with a ringtone that […]
March 9, 2017

20 Common Brand Management interview questions and answers

It works the same for all of us! Whether it’s a fresher at his campus interviews or a slightly experienced lad trying to make that big […]
November 10, 2016

What is Digital Marketing?

A for Apple, M for Mobile! It’s a warm afternoon in Dubai, at least it seems so as I gaze out of my window to see […]
May 24, 2016

How I got into a Brand Management Career in India

Akshay Vasan, Digital Marketing Specialist (MENA Region) Landmark Group talks about how he got into a brand management career and what it means to be a […]