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Product Placements in Bollywood movies

Do you really think Phunsukh Wangdu (Aamir Khan, 3 Idiots climax scene) receiving a call in the resplendent Pangong Lake in Leh with a ringtone that matched with what AR Rahman made for Airtel was a coincidence? Or Hrithik Roshan’s insistence on Bournvita – being the secret of his energy (pun intended) in Koi Mil … Read more

What is Digital Marketing?

What is digital marketingA for Apple, M for Mobile!

It’s a warm afternoon in Dubai, at least it seems so as I gaze out of my window to see a sparse Sheikh Zayed Road. Just a week back, months of toil and chaos ended with a successful store launch for the brand I work for. Dubai’s busy Indian suburb Karama was host to John Abraham as he graced the occasion. Thorough gentleman I tell you and what a crowd puller!

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