How I got into a Brand Management Career in India

Akshay Vasan, Digital Marketing Specialist (MENA Region) Landmark Group talks about how he got into a brand management career and what it means to be a brand manager.
 


How I got into a brand management career

by Akshay Vasan

 
Akshay VasanMumbaikar, Marketing and Motors are the 3M’s of my life and any coincidence to the Minnesota Mining and Manufacturing Company is purely coincidental.

I hail from Mumbai, have an eye for marketing and simply love automobiles (guess I have contributed to more than 50% of the organic traffic and test drove every possible car available to mankind)

I was born in Mumbai, but fed and read in several parts of India. This not only gave me a multi lingual friend circle and a second home in every city, but also wide exposure to different cultures in India.

Today, after 2+ years of living outside the country, I realize we are a diverse nation. I would like to believe we are ‘The European Union of the East’ or ‘EU is India of the west’ #justmadeinindia
 

How I became a brand manager

During my growing up years, I wanted to be a little bit of everything – an Army officer, a commercial pilot, a journalist and a motorsport enthusiast.

Eventually, I settled in for a career in Marketing & Brand management and after 4+ years today, I can say ‘Life isn’t too bad after all’

In my 12th grade (2006), I was determined to get into commercial flying and make a career as a pilot, but just when I was buoyant and bullish about my career choice, the markets world over were sluggish and bearish.

We were entering into a recessionary phase and this meant, airlines had frozen recruitment for trainee pilots and considering high out of pocket investment for the same, I had to be reasonable. Also rising ATF (Aviation turbine fuel) prices added to the woes.

This meant a 16-something had to abort his ‘take off’ and look at alternate career plans. I had no real interest in jumping into Engineering and have an ‘I am an Engineer from a godforsaken institute’ tag attached to my name. Realistically put, I knew I would never make it to an ‘IIT’ so engineering from anywhere else meant a sheer compromise!

A chance meeting with Prahlad Kakkar; popular Ad maker (thanks to a cousin) led me to believe that advertising was something I could look at as a career option. Although the meeting lasted for not more than 5 minutes, it triggered a thought process.

I researched through all possible courses and realized that Bachelors of Mass Media offered by University of Mumbai would be my best bet.

As I progressed along my line of thought and applied to colleges in Mumbai, I came across another course called Bachelors of Management Studies (BMS) – a refined approach towards management education that also covered a module on advertising through Marketing.

I zoomed out and looked at this from a 30,000 feet perspective and realized BMS would be better value add at this stage. I locked in on the course and pursued my BMS from University of Mumbai.

BMS is a three year course, split into 6 semesters. Year 1 & 2 are common electives, while third year allows you to pursue your core electives. Guess in my case, I was interested to finish my third year first! Post BMS, I was certain about pursuing a career in Marketing only.

Although most people thought marketing & sales were the same, let me assure you the skills sets needed are quite different. On a lighter note, in most organizations Marketing & Sales teams are at loggerheads.
 

Steps to move into the brand management field

After my undergrad, I went on to work for a small wellness company in Mumbai alongside my preparation for CAT, SNAP, MAT, XAT (basically anything which had AT as part of their acronym; note AT stands for Aptitude Test).

Although it was a small brand in the wellness space, my real exposure to marketing came in there. From designing a store façade, to print ad, to developing a website, to negotiating with vendors to ensuring signages were in place, it mean I was responsible for all of this.

This was my real encounter with Marketing or as real as it could good. This exposure only strengthened my belief that Marketing was an appropriate career choice.

Next, I knew it I was at school pursuing my MBA. MBA was definitely more in depth, as we had devoted two full years of our life towards acquiring the skills needed. Here’s some advice for wannabe marketers; pick schools that have a marketing orientation towards it, the best I know are as follows

Brand Management Colleges in India
IIM B, K, I
MICA, TAPMI, SIBM

Brand Management Colleges abroad
Kellogg (NWU), Georgia, Tepper, Berkeley (US)
Manchester, Cambridge (UK)
 

Interesting experiences as a Brand Manager

A lot of them but three that have been most memorable is something I would like to share.

A) Internship in Dharavi

I did my summer internship with Idea Cellular and had to evaluate the launch potential for 3G in Dharavi. Most mumbaikars know what Dharavi is. For the ones who aren’t, just look outside your window the next time you land into Mumbai.

Here I was, immersed into Asia’s largest slum trying to find potential for ‘ Third generation’, almost walking into people’s rooms, interacting with Paanwalas and having tea breaks with ‘Idli wallahs’.

At the end of it, it was an experience worth documenting (unfortunately internship reports don’t allow you to write experiences). End of it, my recommendations led to Idea launching value plans for Dharavi and I believe it’s doing well (What an Idea Sirjee!)

B) Launch at 3 am

At Tata Housing, we were a mad team of marketers, over-enthusiastic, super agile and an absolute riot. Needless to say our Department head was the force behind this craziness.

One fine day over a couple of drinks, he said, ‘Let’s make people buy homes online’ and without a thought we said ‘Let’s do it’.

On a Monday morning, after our senses were back we realized the commitment made over a few JD’s was now a part of our actual JD’s (job descriptions).

The next 60 days, we nose-dived into this project, travelling extensively, having con-calls at unearthly hours, brief and re-brief our agencies, fire each other, eat unhealthy food, add weight and more weight, not shave, not wax (women only), not sleep (others only); click-shop-checkout-test-retest and then at around 2:54am on 2nd Dec, 2013; we made history!

Our first buyer from Chandigarh bought a property online. In months to come, Tata Group leadership was appalled and radiant, proud and satisfied. We did make it to headlines and now continue to do so.

C) 1 million in 10

My most recent one was the launch of Landmarkshops.com/homecentre, the same fervor from 2013 was back in 2015. Except this time it was a different market, we were launching something for UAE, it meant catering to their sensibilities, their incomes and their moods!

Our mandate was to achieve AED 1mn (INR I.87cr) in 30 days and here on our 10th day we had crossed the AED 1mn mark. It meant another party, this time from ‘Janta & Gokuls’ of the world we were at Burj Khalifa and Jumeirahs.
 

Typical Day in my life as a Brand Manager

Waking up with great difficulty! Work in UAE starts early. Drive to work, have my coffee and check emails, sometimes attend meetings where you have no clue of the four W’s (Why, Why, Why & Why me)

On a detailed noted, most marketing teams work alongside an Annual Commercial Calendar plotted with product launches, brand launches, activations, tactical promotions. Obviously, it is broken down monthly to fill in granular details.

Most marketers work with a couple of agencies, most important ones are your creative agencies (mainline agency) and media planning agencies. We also work with research agencies to test propositions, products and understand brand health.

Most marketers also travel to markets they operate in to get on ground inputs from other stakeholders – customers, distributors, retailers, competitors’ customers or for mystery audits or sometimes just to accumulate airline miles!

In a nutshell, it’s a colourful life for most big budget consumer marketing companies.
 

Typical career path with average income in brand management

Most consumer marketing companies across industries like FMCG, Telecom, Electronics, White Goods, Automobiles, Ecommerce hire for brand management jobs in India & abroad.

The typical career path and average salary for brand managers is as follows:

Designation Duration Average Salary (in Rupees)
Marketing Executive First 2 years INR 6 lakhs CTC
Assistant Marketing Manager Next 3 years INR 8-12 lakhs CTC
Marketing Manager 3-4 years INR 14-18 lakhs CTC
Senior Marketing Manager 5 years INR 20-25 lakhs
Head of Department Open INR 30 lakhs+

*subject to company perception and your performance (actually more subject to ‘what is your perceived value’)
 

Pros & cons of a career in brand management

Pros:
Glamour, fast paced, immersive work environment
Strong networking and socializing
Travel, airline miles and 5 star perks
Big budgets for planning
Strategic level roles

Cons:
Long work hours
Stressed timelines
Unclear project briefs
Being perceived as a cost centre
Incompetent Agencies sometimes!
 

Is brand management the right career option for you?

Here are some typical personality traits and qualities that are associated with brand managers – outgoing, strong analytical skills, strong communication skills, patience and aggression at the same time, multi facet thinking (comes with time).

When you look around, see or hear an ad and get irritated then this is the career for you. Because nothing can be more exciting than knowing that a single marketing communication designed by you has the power to influence a million households.

A good MBA is the beginning to go about with a career in marketing, if you intend to work on the client side or with brands. Advertising exposure helps, but doesn’t pay well.

Most consumer marketing companies push you to start with sales in order to have an idea of what the one ground reality is and I personally think, it is important!

Want to test your branding management skills? Here are 20 common Brand Management interview questions and answers


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Akshay Vasan
Akshay Vasan

Akshay is a Brand & Auto enthusiast from Mumbai. Currently, he manages the Digital Marketing practice for Landmark Group based out of Dubai. He loves plane spotting, food tasting, dramatizing and pool plunging.

46 Comments

  1. Smita says:

    Hi
    I am a dual post graduate mastered in Msc env.sci & MBA Marketing from Mumbai university. I have work experience of 4.5 years in Business development in pharma medico marketing sector. I took a career break cz of some domestic issues and now planning to get into marketing domain. I am a 32 years old woman and do not wish to continue my career in sales thinking life from futuristic point. I am trying very hard but failed to get a job of my interest.Please suggest or advice me to shape my career.
    Thanks & Regards
    Ms. Sonawane

    • Akshay Vasan says:

      Hello Mam,

      It’s never too late to try something new, but one needs to also plan it well such that a jump like this results in greater learning & satisfaction.
      With my limited knowledge and experience, I have seen two kinds of professionals –
      1) Functional Expertise (such that their skills can be adapted to other industries)
      2) Sector/Industrial Experts (I believe you fit into this league)

      Some options that come to my mind
      1) Look at entry level positions within Advertising agencies- You could fit into client servicing roles and this can enhance your knowledge on how marketing functions operate. The plus of working with agencies is you get to manage diverse brands.

      2) Evaluate second career internship opportunities, considering you have taken a break. I know of Tata Group that allows this. You may always lookout for more options
      http://www.tatasecondcareer.com/

      Will write back if I think of more concrete options

  2. Rajan Mani says:

    Good one, Akshay ! Would like to use this when counselling the next batch at IBS, if I may! For all the branding, didn’t see any reference to IBS 🙂

  3. Ankur Nagaria says:

    This is brilliant, I am in those next 3 years tab now, whats coming, looks good

  4. Nidhi Mandal says:

    Very well written Akshay..
    Having gone through the dilemma of the right career path is issue faced by most of us.
    But don’t you think not every individual gets to meet a decision changing rather decision making personality like CK Prahlad or Prahlad Kakkar.
    Have met lot of confused souls lately..

    • Akshay Vasan says:

      Hi Nidhi,

      Very well put by you, fortunately I met the right person at the right time. But confusion still prevails for a lot of us, part of parcel of corporate careers.

  5. Sujata says:

    Very well written akshay. I’m sure this will be of great help to generations of aspiring marketing execs! Proud of you and all the best for your future accomplishments.. Rock on!

  6. alefiya says:

    Good insights akshay…

  7. Vaibhav Singh says:

    Hi Akshay,

    Its really a great article. However I just wanted to know that whether you did your MBA or not ?

    I am also in to Digital Marketing and have almost 2 years of work experience. I am thinking of applying in to MBA programs which require atleast 2 years of work experience so that it doesn’t nullify my work experience.

    Also is that possible that I can get a job in Dubai with my current work experience.

    • Akshay Vasan says:

      Hi Vaibhav,

      Yes I did do my MBA, passout of 2012 batch. You can review my linkedin profile to get a synopsis of my career thus far. http://linkedin.com/in/akshayvasan

      Getting a job in Dubai is relatively easier to moving to other western countries owing to a large Asian diaspora and proximity to the subcontinent.

      However, I do recommend pursuing your MBA from a good college before making the jump to may be a UAE or anywhere else. There are some interesting threads on MBA Crystal Ball that can help you plan for your MBA

  8. Padmashree says:

    Very thoughtful! Will be great help for those doing MBA.I think you should blog more often!

  9. Ankit Wadhawan says:

    Akshay

    Excellent to read. Good work, Good article.
    Keep it up.

    God Bless.
    Ankit

  10. Subramanyam says:

    Good to know your smart growth in short span. Well for me I wish to know if you can redesign my CV so as it looks modern and update. 24 yrs of diverse experianced and multy industries exposure. If you can help me personally pl connect direct to danshekh@gmail.com. Thanks before and after…..Best of luck.

    • akshay says:

      Dear Mr. Subramanyam,

      Thanks for reading the article. Please let me know how may I help you on the same. I have emailed you on the given address.

      Regards
      Akshay

  11. George says:

    Hi Akshay,

    I have did my Bachelors in Business Studies , majored in marketing and Brand Management, also completed my MBA in International Business in 2014 from the UK. Due to circumstances I started a career in IT from 2014 to present. But I want to switch careers and go back to what I want to do which is marketing. Have no long term experience working besides a brief 3 months assignment right after university.

    As I found when I finished university in 2014, struggling to find a break again now and quite flummoxed. Can you please advise on where I should start ?

    Regards,
    George

  12. Akshay says:

    Hi George,
    Couple of things I wanted to understand from you,
    Are you currently based in UK or India?
    What exactly do you do in IT?

    At a top level, here are your best choices. I shall send you my thoughts over an email once I hear back from you.

    1) Look to move into the Mktg team of your current organisation, I am sure there is one. Have a chat with your HR and tell them about your career aspirations and the role switch you want to make.

    2) Look out for jobs in Ad Agencies, you might just get a foothold in client servicing teams. Mind you – the pay won’t be great and you may have start off from the lowest point but it will definitely get you the much needed exposure.

    3) Get back to academics -If your financial situation permits, look at pursuing a full time Masters program in India from a Tier 1 school and that should get you on the right path towards pursuing a career in Marketing. I wouldn’t recommend pursuing part time programs because they don’t really help in making the career switch.

  13. Aratrika Chakraborty says:

    Hii.. your story was truly inspiring and I must Thank you for sharing it.
    I am writing to you as today I have come to the crossroads of my career. I have completed my MBA in 2011 and since then have been working in sales for big FMCG companies. However, I always had an interest in branding but never got an opportunity. Right now I really feel I should be switching to what I really want to do but again got stuck due to lack of experience in the particular field. I am very confused as to how to proceed. Please help.

  14. Akshay says:

    Hi Aratrika,
    I have a couple of questions
    1) Are you an Area Sales Manager?
    2) What does your current role encompass? Would be nice if you can give me a typical day in your role (just some pointers)
    2) can you be specific on FMCG – what category? (needn’t reveal the brand)
    3) Where are you based in India?

  15. Aratrika Chakraborty says:

    Hello.. thanks for ur reply..
    No, I am not an ASM, I work as an executive.
    My JD includes working in the market and basically data crunching, mentoring the sales people, conducting meetings etc. I have worked in FnB mostly and a bit in dets also.
    Can i shift to branding??

  16. Akshay says:

    Hi Aratrika,
    Let’s pick up some skills from your current role.
    1) Working in the market which translates into ‘Strong awareness of the market, retailers, competition and customers.
    2) Data Crunching – Clearly sharp analytical skills
    3) Conducting Meeting/ Mentoring sales people – So you have developed interpersonal skills and communication skills.

    Some ingredients that are a definite plus in marketing/branding roles.

    Approach:
    Opt 1- Speak to your Boss/ HR to understand if they can move you laterally into the marketing function. From your sources in marketing find out what are the roles that are open or may be opening up.

    Opt 2 – Let’s say you are in an A+ brand, look at career opportunities in slightly smaller FMCG brands. Speak with placement agencies who could get you such opportunities. You may be able to make a foothold there. I’m sure the brand you work for will be valued and you may just have a chance with smaller FMCG companies in their marketing teams.

    Let me know if you find success with any of these. I don’t want to recommend you going down the ad agency route because you’re already at the client side and in an important function.

  17. Aratrika Chakraborty says:

    Thanks a lot for ur suggestion.. will definitely try out all of what u said.

  18. Rakesh patil says:

    Hi Akshay,
    Excellent and inspiring story.I am working for a company in core sales and really desperate to change my work profile from core sales to brand management.I even did Post Graduation Course in Brand Management from MICA,to support my future aims.I would be very helpful if I can get any more insights on how should I go for brand management profile from my current profile of Core Sales.I am MBA Graduate with an experience of 3+ years and just completed MICA course.

  19. Shree says:

    Hi Akshay
    I’m pursuing my MBA with dual specialisation in HR & Marketing from HPU Shimla. Earlier I wanted to go for HR but now have changed my plans and want to go for marketing but don’t know from where to start my career, which advertising agencies or PR companies should I try to get in. My degree will complete in june,2017.

  20. Sandip Mondal says:

    Hey Akshay !
    Your life is indeed a very inspiring story!
    I need some advice, would you help me out?
    Here is my story, I am from Mumbai. Last month I gave my HSC boards exams (PCM) and I am expecting around 70%. I went to IIT coaching classes for 2 years but I had no interest in Engineering that’s why i could not Clear my JEE Mains. I have interest in Marketing more specifically speaking, Digital/internet Marketing. I don’t want to be an engineer but My PARENTS!! HUH.. *SIGHS*
    I would rather do something in Marketing like Content Marketer or Brand Manager.
    Can you please suggest me Bachelor’s Degree and Master Degree?
    By the time you reading this I might be preparing for my MH-CET for engineering in which i do not even have a bit of interest.
    Might end up doing something bad to myself in few days. Bad thoughts are ruing my mind since last 2 years. I don’t know what will happen in future.

    I am also a Video Content Producer but my family cannot afford film studies right now. So I would be pursuing this after I have a good balance in my bank account.
    I would be more than glad if you help me out.

    • Akshay Vasan says:

      Hi Sandip,

      I like how you’ve put through your question, almost seems like your one button away from a reset.

      I was in India recently and saw the front pages of all dailies flooded with ads from top IIT coaching institutes and in the same breathe read shocking news of another “forced budding engineer” commit suicide in Kota.

      I’m glad you’ve identified your calling (atleast for now) and are taking the right steps in that direction (atleast in thoughts).
      Just to give you a little more guidance, a Bachelors is a Must so the best fit would be something like a Bachelors in Mass Media or Mass Comm (that could help you kill both the birds of marketing and content with this one stone)

      BBA or BMS is another something you could look at where you have electives in marketing. I doubt if digital marketing is formally taught in these programs, would be happy to be corrected on the same. Else google on short term courses/ distance learning courses offered by universities in India or abroad and pursue these along with your bachelors!

      Very important – Scout for as many internship opportunities during your summer/ winter breaks while pursuing your under grad (this will give you the much needed exposure in marketing)

      Happy to give you any more details!

  21. Chintamani says:

    Hello Akshay and congratulations on your success. I am a BMM graduate and cuz of my parents not supporting me for media career i did a pg course in travel and tourism, but will save money for MBa and do it as my passion for making a career in brand development or marketing still remains and want to earn money too. Is it a good idea still?

  22. Dinesh Auzi says:

    Hi Akshay,
    Your journey is inspiring ,
    One thing that bothers me a lot is that i dint do a full time mba , i am currently into brand management profile early i was into sales but somehow i managed to get a brand management job, i am currently working as a marketing executive and now thinking of one year full time mba program, will that help for a better position in marketing ?

    • Akshay says:

      Hi Dinesh,
      Sorry for a late revert.
      If you’re still figuring an answer to your question then here it is.

      You’ve already done a part time MBA from what I understand. So a full time 1 year MBA will add the satisfaction, if that’s what you’re looking for? As for your career prospects, you’re already pursuing a career in Marketing and by what you’ve share, seems like you wouldn’t have spend 2-3 years in this role (correct me if I’m wrong)

      Now 1 year programs are designed for professionals with a minimum of 7-9 years experience, looking to move into Senior Management roles or looking for a career change. I don’t think you’re looking for a career change.

      If you really want to get back to books, then a good 2 year MBA should give you the satisfaction and learning.

      It’s purely my perspective and I may stand corrected.

  23. Sangeetha says:

    Hi Akshay
    Your article was impressive am doing my MBA now I need to choose my specialization I have confusion between HR and marketing….. this is not a very high reputed college in Bangalore but I managed to do because of fee constraints….. when I started MBA I had a mindset of doing HR but now I am in a confusion as per my research marketing field has good growth… but my first experience in my career was a tele sales job I used to struggle to give leads and I quit the job in eight months and joined an MNC worked there for 8 years and left joined a school as branch head but the job was similar to taking up admission convincing parents kind of closing a insurance policy 🙂 then started with MBA am 30years female can u please suggest me some solution.

  24. Akshay Vasan says:

    Hi Sangeetha,

    HR or Marketing – 2 extremely diverse fields and both have their own growth prospects and limitations.

    In my limited years of experience, I’ve often observed that HR professionals are selected more on the quality of their work rather than the Bschool they come from (Not trying to belittle the ones graduating from top notch schools)

    In markering roles, , these kinds of barriers do exist and sometimes a candidates background gets him a foot in the door rather than his capabilities. Also making a breakthrough in a good marketing oriented organization can be challenging.

    My intent isn’t to discourage you from pursuing your liking but is to bring to light the realities of the industry.

    Now on the last part, what is it that you see yourself doing for the next 20 years?

    Developing People or Developing Products/Brands? – both can be extremely rewarding in their own ways.

    If you still want a little bit of both, look at majors in HR & minors in Marketing and you could look at roles in Internal communications, employer branding strategy, workforce engagement etc.

    Read up a little on the last part, do a bit of Google research and let me know what you think.

    In the meantime, good luck with your MBA. College reputation is important but what’s more is your grit to go back to academics after working for 8 years! All the best.

  25. vikasmani tiwari says:

    hi,
    i have 30 months work experience in pharma sales, currently pursuing my MBA from mumbai. I really want to become a brand manager but i am not very social person. although my work tought me handling situation very well. i do not want to continue in pharma industry as i was commerce student.
    1-what should be my focus during these 2 years.
    2- which are the industries i can look for the career as brand manager.

    • Akshay says:

      Hi Vikas,
      Apologies for a late revert.
      Social or not, shouldn’t affect your success in the field of brand management. So don’t worry about that.
      But as an aspiring brand manager, I would ask you to be Socially aware – by that I mean keep a know how of things around you, read regularly, try and keep profiles on social media channels (and be active even if it means virtually and logging in everyday)

      From 2 years, I understand you’re pursuing a full time residential program so that’s very nice. It will allow you to immerse yourself into the program completely. In your second year, you will have to make a choice on your electives so without doubt, keep it a marketing heavy 2nd year.

      But in your first year as well, try and join some marketing clubs, read regularly, do some case studies and hunt for an intership that gives you a foothold into marketing (even it doesn’t pay you).

      Making a choice of industry depends on whether you want to be with service brands or product brands?
      Pharma is also a great industry to be with. I mean there is immense scope for consumer marketing in OTC products. Your first job won’t necessary designate you as a brand manager but you could make your way there with roles such as trade marketing, research or anything that let’s you sit and associate yourself with marketing team.

      Feel free to write back if I haven’t answered this well.

      • thank you akshay,
        i would like to continue in a product based company rather than service based. as i belong to commerce background, i don`t see myself fit in pharma market. I am very desperate about joining a brand management team after my PG and trying my best to make myself best for given job roles. which are the industries in india do you think, i can join after this 2 year to get the best learning in order to grow like you.

  26. Pratap says:

    Hi,
    I am Pratap Currently working in a FMCG Company in Sales with two years of total experience in sales but right now looking to switch to the Core Marketing Profile.
    Please, Suggest how shall I start if possible.

    regards

    • Akshay says:

      Hey Pratap,

      Once again, sorry for a late revert.

      Quick questions –
      Were you hired into sales before or after an MBA?
      Why don’t you want to continue with Sales?
      What are your growth prospects in sales within your company or anywhere else?

      Shall be happy if you can revert with these. It’s important to understand on why you want to move into marketing.

  27. sarika gaikwad says:

    HI Akshay,
    i am sarika currently working as a Marketing coordinator in reputed organisation in PUNE and now wish to build my currier in marketing and brand management but looking at my educational background i.e. PG in MBA finance & and UG in Agricultural Biotechnology i am bit confused about the acceptibility and scope for future ,please guide me how to shape my career and get on the right path..also suggest the suitable courses which can be added value to my career.

  28. Vini Dedhia says:

    Hi Akshay,
    Your article is great and gives a lot of clarity to budding marketers like me and is truly an inspiration. I am BMM graduate and completed my graduation 2 years ago. After a plain BMM degree, the jobs that I typically came across was of telemarketing and I continued with the profile for 3 months but then because of personal issues I had to leave. I look forward to a career in Brand Management but now after 2 years of graduation and only 3 months of experience what are the profiles I should be looking into to begin with?

  29. Akshay says:

    HI Sarika,
    I draw 3 positives from this message
    1) You’re already into marketing
    2) You work with a reputed org
    3) you have a PG, albeit in finance
    However, I would need you to help me with the below
    1) What does your role cover? Your likes & dislikes with this role
    2) What sector are you currently in? Do you wish to continue in the same sector/industry?
    3) Are you open to a residential or full-time program?

  30. S R Vivek says:

    Hello sir, very inspiring article.
    I am currently in my final year of engineering. I am passionate about making Marketing Campaigns and advertising. I have made a few campaigns for different brands as well. I don’t know how I can pursue a career path in the same? Which field should I go into( branding, marketing etc) to realise the execution of marketing campaigns I make? Please guide me for the same sir. Thank you 🙂

  31. Sri says:

    Hi akshay ,
    Well written and informative article ! I ll complete my MBA in Marketing by March 2018 , i got placed in HDFC as relationship manager which involves hardcore sales of financial products. I understand that ground market knowledge is inevitable to have a career in branding , but does sales of financial products as a beginning career option pave my way towards my future goals of being being a brand manager?

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